A love of great music and great audio are the reason we are here.

Our mission is to bring the best audio and video equipment to Humboldt county in a relaxed, non-stuffy environment.

We call it... "High end audio without the snob factor"

In a nutshell, we love this stuff and have fun working here.

To provide real service and genuine, honest advice.

To provide a product selection of top equipment that rivals and exceeds the selection of custom audio shops found in major cities

To provide our best -

from professional design and installation to service after the sale,

We strive to provide superior customer service to each and every client we serve... regardless of budget.

Above: The popular KEF T-Series on-wall speakers flank a 46" Sony Bravia HDTV on display in our showroom

We are extremely proud of our selection of quality audio video products. Great effort has gone into obtaining audio/video gear that goes far beyond what you might expect in our secluded part of California.

Each of our product lines has been carefully selected for their value and performance for your dollar, not for their marketing value.

We feel that our speaker selection is the best on the north coast, chosen from smaller independent specialty companies whose business is making superior sound reproduction their foremost goal.

Basically, we choose products we would welcome in our own homes.

We are commited to fair and extremely competitive pricing so our clients can purchase locally from trained industry professionals in a comfortable relaxed environment.

We realize our customers have internet options, but also want great service and local support.

We believe it is possible to have great service AND great prices. Give us the opportunity to prove it to you. Stop by our showroom and experience the Northcoast Audio difference.

We will work hard to earn your business...

...and keep it with great service long after the sale. We will never take your business for granted.